Build your strategy by playing.
FORMA turns 115 business and strategy canvases into 60–90 second micro-games. Make small decisions; we assemble the canvas. An AI mentor keeps you honest, and you publish, fork and get discovered — like code.
- 115
- Strategy canvases
- 9
- Progression stages
- 8
- Micro-game types
- $56M
- Market opportunity
Assembling from your plays…
Customer Segments
Brainstorm
Value Propositions
Brainstorm
Channels
A/B Choice
Revenue Streams
Budget
Key Resources
Matching
Cost Structure
Budget
115 canvases, 9 stages, one path
Start at Personal Leadership, work toward the Business Model & Value Proposition canvases at the center. Each stage unlocks the next as you complete half of it.
Foundation
Vision, value, identity
Discovery
Customer and opportunity
Value Proposition
What we offer and why
Business Model
The business engine
Never face a blank canvas again
Every canvas block is filled by exactly one game type. You make fast, satisfying decisions — and the canvas writes itself.
Brainstorm
Add 3-5 ideas in ~20s. See, like and build on others' ideas.
20–60s · Card flowA / B Choice
Two options side by side: which is more critical? ELO yields a top-N.
15–45s · PrioritisationReflection
Open-ended guided questions for leadership, culture and vision canvases.
30–90s · Inner questionsScenario
'What if' branches + a short rationale. Key for risk and journeys.
30–90s · BranchingBudget Allocation
Distribute 100% across categories with live sliders and a pie chart.
30–60s · Split 100%Elevator Pitch
Word/time-limited short text for value props, vision and positioning.
45–90s · Short textMatching
Pair items: customer pain <-> solution, persona <-> feature.
30–60s · Drag-dropRating
5-point scale feeding the quality score and community peer review.
10–30s · 5-star scaleYour work compounds
Finish the Empathy Map and its pains flow into your Value Proposition Canvas. Finish that, and it seeds your Business Model. FORMA threads your decisions across all 115 canvases.
Completed canvases pre-fill the next — your work compounds.
AI mentor, on every canvas
Flags weak assumptions and contradictions, suggests pivots and a relevant market example, and scores your quality 0–100. Advice, never a gate.
Publish, fork, comment
Make a canvas public and the community can fork it, comment and like. Attribution and a forking graph turn private strategy into a living artifact.
XP, streaks & levels
Earn XP for every decision, keep a daily streak, climb 8 profile levels and unlock investor visibility. Momentum over perfection.
Where founders meet the ecosystem
FORMA connects entrepreneurs with incubators, universities, corporates and investors — five revenue channels around one source of truth: quality strategy work.
Free
Learn the loop, build your first canvases.
Pro
Unlimited canvases + deep AI mentor.
Incubator
Run cohorts, track every founder.
University
Teach venture design at scale.
Enterprise
Source ventures & run open innovation.